Our Story
My name is Salva. Since I was little it was very clear that two things could not be missing in my life: mathematics and being connected with nature. That is why I graduated in economics and later did my master's degree in international business. After that, I was lucky enough to work in one of the leading companies in the organic avocado sector, where I worked on several continents, always connected to the farmer.
On my return to Spain, I knew we had to change the concept of traditional agriculture. We transformed our farm into an ecological model, where we put the environment at the centre of our business since if you favour it, you will benefit from it.
For my family, CrowdFarming is the best way to deliver our products with the least environmental impact, and thus make it possible for you to eat a quality and ethical product, at the best price.
Regarding our staff, as it is a small farm, the family nucleus itself is in charge of it, consisting of:
My parents, Salvador and Ana: since they were very young have been breeding livestock (cattle) and cultivating different types of crops such as cereals, tomatoes and artichokes with care and affection, and now they produce mangoes. From them, we inherited the passion of loving what you do, so you will get a top-quality product.
The promising young talents, my brother Jaime (agronomist) and I (economist): from a very young age, we have been connected to the agri-food world, which has served us a lot in our professional and personal lives.
During the harvest and pruning season, we have the help of Antonio and Alejandro. Antonio has been working with my family for 30 years, therefore, he is almost one of the family. Alejandro has only worked one season with us, but he is promising as well!
The farm is located in the region of La Axarquía, east of the province of Malaga. This region preserves the deep roots of its Arab history, such as the towns' names, the streets' architecture and even today, some hydraulic works for irrigation. In the highest and coldest areas old plots of olive and almond trees, grapevines and prickly pear remain. However, tropical agriculture has allowed significant economic development in a traditionally poor and depressed area. Today there are many families that, in one way or another, live off the avocados and mangoes that are growing in the valleys and slopes of the region, dressing them in green tones.
